Privacy Policy

Last updated: April 7, 2026

My Purple Paw operates this online store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (collectively, the “Services”).

Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, make a purchase, or complete another transaction through the Services, or when you communicate with us by any other means.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any part of the Services, you acknowledge that you have read and understood this Privacy Policy and how your personal information is collected, used, and disclosed as described below.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another individual.

Personal information does not include information collected anonymously or information that has been de-identified so that it cannot reasonably be used to identify or link back to you.

Depending on how you interact with the Services, where you live, and what applicable law permits or requires, we may collect or process the following categories of personal information, including inferences drawn from that information:

• Contact information, including your name, billing address, shipping address, phone number, and email address.

• Financial information, including credit card numbers, debit card numbers, payment card information, financial account details, transaction information, payment method, payment confirmation, and other payment-related information.

• Account information, including your username, password, security questions, preferences, and settings.

• Transaction information, including products you view, add to your cart, save to a wish list, purchase, return, exchange, or cancel, as well as your previous transactions.

• Communications with us, including information you provide when contacting customer support or submitting a complaint, question, or request.

• Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.

• Usage information, including information about how and when you access, browse, or interact with the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, contact us, place an order, or otherwise provide us with personal information.

• Automatically through the Services, including information collected from your device when you use our products or services, visit our website, or interact with cookies and similar technologies.

• From service providers, including companies we use to provide technology, payment processing, analytics, order fulfillment, shipping, customer service, or other services on our behalf.

• From business partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

Providing, Personalizing, and Improving the Services

We use your personal information to provide the Services and fulfill our contract with you.

This may include:

• Processing payments

• Managing and fulfilling orders

• Arranging shipping

• Facilitating returns, refunds, or exchanges

• Creating and maintaining your account

• Remembering your preferences

• Sending account and order notifications

• Allowing you to post product reviews

• Recommending products related to your interests or previous purchases

• Personalizing and improving your shopping experience

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, including:

• Sending marketing or promotional communications by email, text message, or mail

• Displaying advertisements for products or services on our website or on other websites

• Personalizing advertisements based on products you have viewed, purchased, or added to your cart

• Measuring the effectiveness of our advertising and marketing campaigns

Where required by law, we will obtain your consent before sending promotional communications.

Security and Fraud Prevention

We use personal information to:

• Authenticate accounts

• Provide a secure shopping and checkout experience

• Detect, investigate, and respond to suspected fraudulent, illegal, harmful, or malicious activity

• Protect the safety and security of our customers, business, website, and Services

• Enforce our policies and Terms of Service

If you create an account, you are responsible for keeping your login credentials confidential. We strongly recommend that you do not share your username, password, or other account information with anyone.

Communicating With You

We use your personal information to:

• Provide customer service

• Respond to questions, requests, or complaints

• Communicate about orders, payments, shipping, returns, or refunds

• Maintain our business relationship with you

Legal and Regulatory Purposes

We may use personal information to:

• Comply with applicable laws and regulations

• Respond to valid legal requests, court orders, subpoenas, or government inquiries

• Investigate or participate in legal proceedings

• Enforce our terms, policies, and agreements

• Protect or defend our rights, property, Services, customers, or other individuals

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes and in accordance with this Privacy Policy.

This may include disclosure:

• To Shopify, service providers, vendors, and other third parties that perform services on our behalf, such as payment processing, IT management, data analytics, customer support, cloud storage, order fulfillment, and shipping.

• To business and marketing partners that help us provide marketing services or display personalized advertising.

• When you direct, request, or otherwise consent to the disclosure of information to a third party, such as a shipping provider, social media platform, login integration, or other service.

• To our affiliates or companies within our corporate group, if applicable.

• In connection with a business transaction, such as a merger, acquisition, financing, restructuring, sale of assets, or insolvency proceeding.

• To comply with legal obligations, court orders, subpoenas, warrants, or similar lawful requests.

• To enforce our Terms of Service or other policies.

• To protect the Services, our rights, our customers, or the rights of others.

Depending on where you live, you may have the right to opt out of certain uses or disclosures of personal information for targeted or personalized advertising.

You may exercise available privacy choices through the privacy controls or opt-out links provided on our website, where available.

Our Relationship With Shopify

The Services are hosted and powered by Shopify.

Shopify collects and processes personal information relating to your access to and use of the Services in order to provide, maintain, protect, and improve the Shopify platform and the Services.

Information you submit through the Services may be transmitted to and shared with Shopify and with third parties located in countries other than your own.

We may also use advanced Shopify features that rely on data and information obtained from your interactions with our store, other Shopify merchants, and the Shopify platform.

For certain processing activities, Shopify may act as an independent controller of your personal information.

To learn more about how Shopify uses personal information and the privacy rights available to you, please review Shopify’s Consumer Privacy Policy and Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites, applications, or online platforms operated by third parties.

If you follow a link to a website that is not owned, operated, or controlled by us, we recommend reviewing that website’s privacy policy, security practices, and terms and conditions.

We are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party websites or platforms.

Information you share in public or semi-public spaces, including on social media platforms, may be visible to other users and may be used by those platforms or third parties without restriction.

The inclusion of a third-party link does not necessarily mean that we endorse the website, platform, content, owner, or operator.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age required by applicable law in their jurisdiction.

If you are a parent or legal guardian and believe that a child has provided us with personal information, please contact us using the details below to request deletion.

As of the effective date of this Privacy Policy, we do not knowingly “sell” or “share,” as those terms may be defined under applicable law, the personal information of individuals under 16 years of age.

Security and Retention of Your Information

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no security measure is perfect or completely secure, and we cannot guarantee absolute security.

Information transmitted over the internet or through unsecured communication channels may be intercepted or accessed by unauthorized parties.

Please do not send sensitive or confidential information through unsecured channels.

We retain personal information for as long as reasonably necessary to:

• Maintain your account

• Provide the Services

• Complete transactions

• Comply with legal, tax, accounting, or regulatory obligations

• Resolve disputes

• Prevent fraud

• Enforce agreements and policies

Retention periods may vary depending on the type of information and the reason it was collected.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information.

These rights are not absolute and may apply only in certain circumstances.

We may deny or limit a request where permitted by applicable law.

Right to Access

You may have the right to request access to the personal information we hold about you.

Right to Delete

You may have the right to request deletion of personal information we hold about you.

Right to Correct

You may have the right to request correction of inaccurate or incomplete personal information.

Right to Data Portability

You may have the right to receive a copy of certain personal information in a portable format or request that it be transferred to another party.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

Depending on where you live, you may have the right to opt out of:

• The sale of personal information

• The sharing of personal information

• Processing for targeted or personalized advertising

You may exercise available opt-out rights through the privacy controls or privacy choices link on our website, where available.

If you access our website using a browser that sends a recognized Global Privacy Control signal, we may treat that signal as an opt-out request for the browser and device used, where required by applicable law.

If the device can be linked to a Shopify account, Shopify may also apply the opt-out request to that account.

Except for recognized Global Privacy Control signals, we may not respond to other “Do Not Track” signals sent by your browser or device.

Communication Preferences

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in those messages.

Even after opting out of promotional communications, we may continue to send non-promotional messages relating to your account, orders, payments, shipping, security, or customer service requests.

Additional Rights for Residents of the EEA and United Kingdom

If you live in the European Economic Area or the United Kingdom, you may also have the following rights, subject to applicable exceptions and limitations:

Right to Object or Restrict Processing

You may have the right to object to or request restriction of certain processing activities.

Right to Withdraw Consent

Where processing is based on your consent, you may withdraw that consent at any time.

Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.

You may exercise your rights through the options provided on the Services or by contacting us using the information below.

We will not discriminate against you for exercising your privacy rights.

We may need to verify your identity before processing a request, where permitted or required by law.

You may also appoint an authorized representative to submit a request on your behalf.

Before accepting a request from an authorized representative, we may require proof that the representative is authorized to act for you, and we may ask you to verify your identity directly.

We will respond within the time required by applicable law.

Complaints

If you have a complaint about how we handle your personal information, please contact us using the information below.

Depending on where you live, you may also have the right to appeal our decision or submit a complaint to your local data protection or privacy authority.

Residents of the European Economic Area may contact the appropriate supervisory authority in their country.

International Transfers

We may transfer, store, and process personal information outside the country in which you live.

Where personal information is transferred outside the European Economic Area or the United Kingdom, we will use recognized safeguards when required, such as:

• Standard Contractual Clauses approved by the European Commission

• The United Kingdom International Data Transfer Agreement or applicable addendum

• Another legally recognized transfer mechanism

• Transfers to countries recognized as providing an adequate level of data protection

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

• Our business practices

• The Services

• Technology

• Legal or regulatory requirements

• Operational needs

When we update this Privacy Policy, we will publish the revised version on this website and update the “Last updated” date.

Where required by law, we may also provide additional notice of material changes.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, contact us at:

Email: mypurplepaw@gmail.com

Mailing Address:
My Purple Paw
Carrer Tomàs Llàcer, 2
03804 Alcoi, Alicante
Spain

For purposes of applicable data protection law, My Purple Paw is the controller of your personal information.